NEURA Robotics is a Metzingen-based German manufacturer that builds what it calls "cognitive" robots — cobots with sensing and AI bundled into the arm rather than added as third-party accessories. In June 2026 the company announced a Series C of up to $1.4 billion with backing that included Amazon and Nvidia, which pushed it into the same conversation as much older automation names.
For buyers, NEURA is interesting for a more mundane reason: it is one of the few cobot brands whose arms carry published, add-to-cart prices. Most of its competitors are quote-only. Below are the numbers we could confirm on distributor product pages in July 2026, and the parts of the range that are still opaque.
NEURA price table (2026)
All prices below are listed by Unchained Robotics, a German automation e-commerce distributor, and are quoted in euros, excluding VAT. They are European channel prices, not US list prices — do not treat them as a dollar figure.
| Model | Payload | Reach | Listed price (ex-VAT) |
|---|---|---|---|
| LARA 3 | 3 kg | 590 mm | €16,500 |
| LARA 5 | 5 kg | — | €18,900 |
| LARA 8 | 8 kg | 1,300 mm | €21,900 |
| LARA 10 | 10 kg | 1,000 mm | €22,500 |
| LARA 15 | 15 kg | 1,600 mm | €26,900 |
| MAiRA M | 14 kg | 1,400 mm | €39,500 |
The same distributor advertises financing "from €1,000 a month" via lease-buy or installment terms on these arms.
What the two product lines actually are
LARA is the conventional cobot line — a classic 6-axis collaborative arm sold on payload and reach, competing directly with Universal Robots, AUBO, Elite Robots and Doosan. The pricing pattern is the interesting part: LARA 8 (€21,900) and LARA 10 (€22,500) are within €600 of each other, and the choice between them is reach, not payload. LARA 8 gives you 1,300 mm; LARA 10 gives you 10 kg but pulls reach back to 1,000 mm. If your cell geometry is tight, the cheaper arm is the wrong one.
MAiRA is the "cognitive" tier, and the price step is steep: MAiRA M at €39,500 is roughly 1.5× the top LARA while carrying *less* payload (14 kg vs 15 kg) and slightly less reach. You are not buying kilograms — you are buying integrated perception. That premium of roughly €12,600 over a LARA 15 is only justified if the application genuinely needs onboard sensing that you would otherwise buy, mount and integrate yourself. For repetitive machine tending with fixed fixtures, it usually is not.
Where NEURA pricing goes dark
Two parts of the portfolio have no confirmable price:
- MAiRA Pro variants and the larger MAiRA L. Distributor pages reference the Pro naming but list only the MAiRA M configuration with a number attached. Everything else is quote-driven.
- The 4NE1 humanoid. NEURA takes refundable €100 reservations for it through its own site. Figures of €98,000 for the industrial generation and €19,999 for a "Mini" version circulate widely, but every source we could trace them to is a specification-aggregator site rather than NEURA or a named distributor, and we could not confirm either number on NEURA's own pages. Treat both as unverified. If you are budgeting a humanoid line item, get it in writing from NEURA before it enters a spreadsheet.
Budgeting beyond the arm price
The table above is the bare arm. In our experience across cobot deployments, the delivered cost of a working cell typically lands well above the arm price once you add end-effector, fixturing, safety assessment, and integration labour — a pattern we broke down in our 5-year total cost of ownership model. A €21,900 LARA 8 is a €21,900 *component*, not a €21,900 solution.
Two other cost factors specific to NEURA:
- Euro exposure. These are European distributor prices. A US buyer is paying an FX rate plus import handling, and the landed number moves with the currency, not with NEURA's price list.
- Support geography. NEURA's service density is strongest in the DACH region. Confirm who answers a support call in your timezone before you commit — that answer is worth more than a few thousand euros of list price.
Who should shortlist NEURA
NEURA makes sense if you are a European buyer who wants a German-built arm with transparent pricing and does not want to run a procurement cycle just to learn what a robot costs. The LARA line is priced competitively against other published-price cobots, and price transparency itself is a real procurement advantage — see our analysis of why most cobot vendors hide their prices.
It makes less sense if you need US-based field service today, or if you are buying purely on payload-per-dollar — several Chinese cobot brands undercut LARA on that metric, as we covered in our comparison of Universal Robots against Chinese cobots.
Browse comparable arms and request quotes on our collaborative robot category page.
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*Prices verified on distributor product pages in July 2026 and are subject to change. Currency is euro, excluding VAT.*
